Case Study at a Glance
Challenges
- Non-standarized approach to capturing market research
- No internal development team to create application
Solutions
- Automated toolkit
- Market their tool to their industry and other companies
Benefits
- SaaS that offers advanced toolkit
- Adds new features and makes adjustments to market changes
The Company: Marketing Firm
This world-renowned marketing research and analysis firm assists clients in achieving their goals.
Their research tool performs market research to guide clients toward transformational growth strategies by focusing on innovation opportunities driven by disruptive technologies, mega-trends, emerging markets, and new business models.